“While there’s no ghost in Google’s machine, it is very sophisticated, and the company currently uses its language models to better understand what users are looking for in searches, among other functions across its products.
But Google isn’t necessarily racing to overhaul its search engine functionality with NLP. As CNBC reported, Google executives recently told staff at an all-hands meeting that the company faces high “reputational risk” if they implement more NLP into its search engine and it doesn’t work well.”
Microsoft plans to use ChatGPT in Bing. Here's why it could be a threat to Google.
https://www.freethink.com/robots-ai/chat-gpt-microsoft-google
via Instapaper